Inspired by the arches of the Parc des Princes, built from true Parisian concrete.

An editorial campaign marking the latest PSG release, showcasing the new Jordan away kit
in the stadium’s rare, often forgotten concrete spaces, where raw architecture meets football heritage.

Conception and art direction.

Agency: Yard
Photography: Solène Gün
Co-art direction: Julie Bataillon
Styling: Selfina