It’s always darkest before the Dawn.
That’s what they say.
Whether you skate, dance or play drums, life is a beautiful and messy process of repetition, failure and return.
Every Dawn Counts. connects skateboarding to other disciplines through that shared rhythm of effort, measured one morning at a time.
Because the moment just before succeeding,
Is the moment you failed the most.
Watch full film
Creative direction.
Director: Marius Gonzalez
Production: Division
