January 2020, Paris Saint-Germain launches its new Jordan kit,
making the most of the excitement surrounding the first Parisian NBA game.
Blending the worlds of football and basketball,
to create a first-ever athletes meeting in the Parc des Princes locker room.
Conception, art direction, direction of the athletes on set.
︎︎︎ Agency: Yard
︎︎︎ Photography: Cédric Viollet
︎︎︎ Production: Miles
