Paris Saint-Germain launches its new Jordan kit,
which directly echoes the brand's history by reusing the colors of the Air Jordan VII Bordeaux.
Putting the light on the princes and princesses of Paris.
Not the players.
But those for whom the players play.
Conception, art direction, direction of the athletes on set.
Agency: Yard
Photography: Thibaut Grevet
Production: Saké
Styling: Jill Gattegno
which directly echoes the brand's history by reusing the colors of the Air Jordan VII Bordeaux.
Putting the light on the princes and princesses of Paris.
Not the players.
But those for whom the players play.
Conception, art direction, direction of the athletes on set.
Agency: Yard
Photography: Thibaut Grevet
Production: Saké
Styling: Jill Gattegno
