Paris Saint-Germain launches its new Jordan kit,
inspired by the iconic Parc des Princes arches.

The campaign captures the players casually hanging out along the stadium’s coursive,
soaking in the calm before the storm, and feeling the energy of the Parc as a new season approaches.

Narrative & art direction.

Agency: Yard
Photography: Cédric Viollet
Production: Saké
Behind the scenes photography: Sylvain Ali