Paris Saint-Germain launches its new Jordan kit,
inspired by the Parc des Princes arches.

Having the players casually hanging on a Parc des Princes coursive,
enjoying the calm before the storm and feeling the stadium energy ahead of the new season coming.

Conception, art direction, direction of the athletes on set.

︎︎︎ Agency: Yard
︎︎︎ Photography: Cédric Viollet
︎︎︎ Production: Saké
︎︎︎ Behind the scenes photography: Sylvain Ali
︎︎︎ Styling: Jill Gattegno