2024 marked a turning point for Paris Basketball.
With its first games at the brand-new adidas Arena,
the club unveiled a bold new visual identity and stepped onto the European stage for the first time.
To reveal the new jerseys, the campaign looks forward,
capturing the dawn of a new era for the club and its people.
Watch full film
Narrative, script & art direction.
Director: Cyril Gaborit
Production: Miles
