With its hyperpink and psychic purple colors,
this new Jordan Paris Saint-Germain is a real novelty in the jersey culture.
Producing a campaign with a different approach, showcasing players and products entirely in 3D.
Inspired by the features of gaming particularly popular with the young target,
the assets are contextualizing the players in a universe reminiscent of the inspirations of the kit.
Conception and art direction.
︎︎︎ Agency: Yard
︎︎︎ Creative studio: Filature
